Luzianne® Red Label Coffee & Chicory Can - A hearty, medium roast that gives a full, satisfying flavor with a less-than-usual measure. Red Label has been a southern favorite for more than 60 years.Luzianne Coffee and Chicory blends are made from the finest coffee beans and chicory, carefully selected for just the right aroma and flavor. And in New Orleans, coffee with chicory is the favorite among locals. In fact, New Orleanians drink more coffee per capita than anyone else in the country. Which means they obviously know a good thing when they taste it.