According to Chef Mould, "LouAna® Peanut Oil offers the best flavor for fried turkey, and it doesn't deteriorate as quickly as other oils. That allows you to get multiple uses out of each batch, saving you money." He adds, "LouAna® Peanut Oil not only adds flavor during the cooking process, but it sears the outside of the turkey quickly. That seals in the flavor of the marinade."